Pay when it stops being a reading habit.

Reading briefs is free and always will be. The paid part is everything that happens after you decide one is worth chasing.

Reader
Free
Enough to know whether the briefs are any good.
One brief a day for seven days
Every source, every claim linked
Save up to 5 ideas
6 questions a week, and one recording analysis
Start reading
FounderMost people
$29a month
For when you have found one and want to know if it is real.
5 briefs a day
Unlimited questions on any brief
The pipeline board, unlimited saves
Interview guides and the assumption ledger
3 recording analyses a month, released across the month
Start free, upgrade later
Deep work
$12per pack
Bought only when you need it. Never a subscription.
5 more recording analyses
Competitor teardowns on a saved idea
A source added for a domain nobody covers
Add when you need it
Why the free tier is not crippledA brief is worth nothing if you do not trust it, and you cannot trust it without reading several. So the free tier is the whole product at a slower pace, not a demo with the useful parts removed.